This page is for solo agents, teams and small brokerages whose website gets more listing questions than they can answer during showings. The bot does one job: answer the factual question in seconds, then capture who is asking and how ready they are, so you call the right person back first.
What do real estate website visitors ask?
Most questions are about a specific listing or the process. Here is what a well-set-up bot handles and where the answer comes from.
| Visitor question | What the bot does | Knowledge source |
|---|---|---|
| “Is 418 Maple still available?” | Answers from the listing page status, offers a showing request | Listing page (refreshed after status changes) |
| “What are the HOA fees and what do they cover?” | Gives the fee and inclusions | Listing page |
| “Can I see it this Saturday?” | Shows your booking link or collects preferred times, then notifies the agent | Business profile (booking link) |
| “Are pets allowed?” (rentals) | Quotes the written pet policy | Rental listing or policy page |
| “How much is the earnest money deposit usually?” | Explains your market’s typical practice in general terms, offers an agent call | Buyer guide page |
| “Do I need a pre-approval before touring?” | Explains your team’s policy, asks about financing status | Buyer FAQ |
| “What’s my home worth?” | Does not guess. Collects the address and timeline for a CMA from an agent | Seller page, handoff |
| “What’s your commission?” | Answers only if you publish it, otherwise routes to an agent | Business profile |
| “Is this a safe neighborhood?” | Declines to rate it and links to the local police crime map | Custom instructions |
| “Are the schools good?” | Links to the district’s official site, no opinion | Custom instructions |
| “Can you send me similar homes?” | Takes email and criteria, hands to an agent | Lead capture |
How should the bot qualify buyers and sellers?
Write the qualification questions into Bot → Behavior → custom instructions so the bot asks them naturally after it answers the visitor’s question, not as a form up front.
- Buyer or seller (or both). Decides the rest of the questions.
- Buyers: target area, price range, timeline (0–3, 3–6, 6+ months), financing (pre-approved, cash, not yet), whether they already work with an agent.
- Sellers: property address, timeline, whether they also need to buy.
- Renters: move-in date, number of occupants only if the listing has an occupancy limit, pets.
- Contact: name plus phone or email. The bot calls
save_contactas soon as a visitor shares one.
When a conversation goes quiet, Feedbot’s AI analysis gives it a lead score from 0 to 100. Visitors who score 50 or more and left a phone or email land in Leads, and you can export them as CSV or send them to your CRM with the lead.created webhook on Pro. There is no native CRM integration; Zapier, Make or your own endpoint take the webhook.
Hand off to a human when the visitor asks for a showing on short notice, wants to make an offer, asks about price reductions or negotiation, or asks for a valuation. With human handoff turned on, the agent gets a Telegram card and can reply from their phone while the visitor is still on the page.
What to put in the knowledge base
- Listing pages, imported with Pages listed in a sitemap.xml so new listings come in together. Listings change daily and Feedbot does not re-crawl automatically, so click Refresh website after status or price changes.
- Buyer and seller guides: steps, typical closing timeline in your state, what a pre-approval is.
- Business profile: office hours, service areas, agent names, the booking link, how fast you call back.
- Rental policies if you manage property: application fee, pet policy, maintenance request process.
See Knowledge base for limits. Website import starts on Starter; Free uses text and FAQ only.
Fair housing: what not to automate
The Fair Housing Act prohibits discrimination based on race, color, national origin, religion, sex, familial status and disability. Section 3604(c) also makes it unlawful to make, print or publish any statement that indicates a preference, limitation or discrimination on those bases, and 24 CFR 100.75 applies that to advertisements and notices. A chatbot on your site speaks for your brokerage, so its answers count.
Add rules like these to the custom instructions:
- Never describe a neighborhood by the people who live there (families, young professionals, religious communities, “quiet” as a code word) and never say a home is ideal for a type of person.
- Do not rate neighborhood safety or school quality. Link to the police department’s crime map or the school district’s official site. NAR’s FAQs on steering, crime and schools explain why.
- Do not ask about family plans, religion, national origin or disability. For rentals, ask about occupants only to state a published occupancy limit.
- Treat requests for reasonable accommodations (an assistance animal in a no-pets building, for example) as a handoff to a person, not a yes or no from the bot.
- Apply the same qualification questions to everyone.
Read conversations weekly for the first month. Feedbot shows every transcript, so you can catch a bad phrasing and fix the instruction. State law can add protected classes (source of income, for example), so check with your state’s fair housing agency too.
Sample conversation
Visitor: Hi, we’re relocating from Denver in June. Do you have 3-bedroom homes under $550k near downtown?
Bot: Yes, there are four active 3-bedroom listings under $550,000 within the downtown service area, including 418 Maple ($529,000) and 77 Birch Court ($545,000). Have you been pre-approved yet, or are you still exploring financing?
Visitor: Pre-approved up to 560. Is the Birch Court area good for kids?
Bot: I can’t rate areas for particular households, but I can share facts. 77 Birch Court is in the Eastside school district; you can check its schools on the district’s official site. The home has a fenced yard and is 0.4 miles from Lincoln Park. Want me to ask Dana, the listing agent, to set up a video tour? What’s the best phone number?
Metrics to watch
| Metric | Where | Healthy sign |
|---|---|---|
| Leads with phone or email | Leads page | Rises after you add the booking link |
| Conversations marked human needed | Inbox and humanNeeded in stats |
Mostly showing and offer requests |
| Unanswered questions | Conversation analysis, content gaps | Falling as you fill gaps in listings |
| Time to first agent reply | Telegram threads | Under 5 minutes during business hours |
| CTA clicks on the booking button | ctaClicks in stats |
Steady share of listing conversations |
Set it up in 3 steps
- Create a bot from your site URL, then add your listings sitemap and buyer and seller guides in Bot → Knowledge.
- Paste the snippet before
</body>or through your site builder’s custom code setting (install guide). On IDX-powered sites, add it to the template that wraps listing pages. - Connect Telegram in Settings → Notifications, turn on handoff, and add your fair housing rules and qualification questions to the custom instructions.
The Free plan covers 50 conversations a month; most agents with active listings outgrow it and move to Starter or Pro. See pricing or read how this compares with a chatbot for small business in general.